CASE STUDY: SPIRIT OF
WIPRO RUN

The Spirit of Wipro Run – Wipro organized the 13th edition of the ‘Spirit of Wipro Run’. An annual event with participation from employees, family and friends to celebrate its values aptly called Spirit of Wipro.

Client

Wipro

CATEGORY

Sports/Marathon

SERVICES OFFERED

  • Brand strategy
  • Creative
  • Email
  • Campus branding

Focus

  • Increase signups
  • Bringing Wipro’s run loving community together

The Brief

Bringing wipro’s run loving community together along with friends & family. Engaging with employees partners, customers and leaders all alike.
United by a cause. Wipro Cares, the philanthropic wing of Wipro.
With this money supports education of the under privileged. runners could raise funds and support charities of their choice. Wipro raised Rs. 1.2 Cr in 2017

What Wipro needed:

  • Content strategy
  • Concept creation
  • A story that connects
  • Interesting ways to engage

 

Case study

The Thought

 The Challenge

THE THOUGHT

The Spirit of Wipro run seeks to capture the essence of Wipro and this is a true representation of Wipro’s essence and spirit. We strive to do better, work harder, deliver faster and we can’t do this without each other.

“We Before Me” is a representation of our willingness to not just achieve goals but achieve them together and celebrate together.
The importance of being One Amazing Wipro is understood and celebrated by everyone.

Spirit on the Run Day – Comrade, inclusion, diversity and unity are strong pillars of the SOW Run. One single day that showcases the spirit of togetherness across all entities of Wipro, globally.

Content strategy

The lead to the run day is phased in 4 segments – Register, Train, Build up to the main day, D-day

CAMPUS BRANDING

Posters, standees, hoardings Etc.

Influencers 

Prominent runners within Wipro and guests were brought in to the campus to motivate and train runners

The story

The theme for this year’s Run was ‘We Before Me’, a concept rooted in the spirit of camaraderie and togetherness that drives the ‘Spirit of Wipro’ Run and celebrates the collective passion of participants and teams whose goal is to connect rather than just compete.

EXECUTION

Execution

What we Did

The Spirit of Wipro Run is an annual global initiative to champion and reinforce the core values of the organization: Be passionate about clients’ success, Treat each person with respect, Be global and responsible.

FOCUS ON CHARITIES

While The Spirit of Wipro run has been involved with charities across the globe right from the very first race back in 2005.  The event attracted a lot of attention from both employees and their families and friends. 

VALUABLE, MOTIVATING UNCLUTTERED COMMUNICATION

Very minimal one liner motivational lines that are easy on the eyes and effective in making a point to sign up for togetherness. We stuck to this route of communication throughout the campaign, via emailers and in campus branding.

Training advice

While a large portion of the participants are not professional or even semi-professional athletes, but regular people who want to make a difference.

A training and nutritional advice station were set up in cafeterias of offices across the globe – where runners could reach out to incase they have any queries or seek advice on nutrition practice and everything else.

We also, charted diet & training infographics and sent them on email on a daily basis keeping runners engaged. 

Training advice

While a large portion of the participants are not professional or even semi-professional athletes, but regular people who want to make a difference.

A training and nutritional advice station were set up in cafeterias of offices across the globe – where runners could reach out to incase they have any queries or seek advice on nutrition practice and everything else.

We also, charted diet & training infographics and sent them on email on a daily basis keeping runners engaged. 

Participant forums

Signing up for the run gave users access to an exclusive community on the Wipro intranet. We invited prominent runners across the globe to take part, engage and advice runners who possibly are running for the first time.

In the news

The Numbers

Raised Globally

Sign ups

More success Stories

your budgets spent effectively & efficiently

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